Alo, I'm Facu!

Planted: Jun 23, 1995. Last tended:

Let's start from the beginning. Spent my first 24 years of my life being raised, nurtured, and living with mom and dad in a small place named Progreso, which we call a city, but depending on where you're reading this from you might call it a town, a village, or as my uni colleagues would say, a cow farm. Yes, I'm basically Uruguay's midwest princess quirky designer, at your service. Now I live in the real city of Montevideo, although sometimes I miss the perfectly silent sleep and inocuous countryside cycling of my town of origin.

From a young age I have been drawn to the visual world, being a crafts workshop for kids a space I remember fondly where I would get dirt on my hands and create scrappy art projects I'd bring home. Then came the digital age. In a windows 95 computer in my aunt's home I started using Paint. When my brother got the first computer in our house, I got to have my own version of the program and go nuts painting and having fun with lines, shapes and fills. So once I got my own windows XP computer, I started toying around with Photoshop and doing fan arts for pop stars' facebook groups. So when I had to choose what to do after high school, I knew graphic design was the choice.

As someone who has explored various areas of the Design industry, including Digital, Email, Graphic, Editorial, and currently Product, I believe that the most accurate way to name my profession is simply "Designer." To me, Design is a mindset that allows for easy adaptation into any specialization, with the methods to learn and adapt seamlessly into new design contexts.

I owe this comprehensive and broad perspective to the different design jobs and education experiences I have had. This mindset leads me to think outside the box and be on the lookout for topics, ideas, or learning experiences that may not match my current profession at first glance. But with the Design mindset, I can connect these seemingly unrelated topics to my daily work.

Currently, my focus is on Product Design, which was a detour from my mostly Graphic Design past. I decided to stick to this area because it indulges the more structured and methodical side of my personality. Unlike Graphic Design, Product Design takes on the entire project from beginning to end, allowing me to bring both my creative and research-oriented selves to the table.

But on parallel I have been developing growing interests around art. My textile practice, embroidery and cross stitching, have become a channel to express my ideas, feeling and interests in a visual and tactile way. Have gotten into loophole of learning about the poetic, handmade and slow web, and applying that to this digital garden, as well as trying to learn more about it and dipping my toes on the slow tech digital pond. Graphic design-wise, I have been drawn to the old school methods: cut and paste, scanning, photograph, physical distort, etc. All of these interests are starting to converge mostly in topics of queernes, slowness and tenderness, with the over arching theme of reinterpretation. Let's see where that leads.


24 Mar 2026

Currently I'm:

Redoing this whole site!

receptive
meme maker
resourceful
queer af
curious
lord of the lists
visual
pop artists’ stan
millennial

Graphic and Product Experience

Sep 2024 to the present Product Designer at Appetize.io. Currently working as in-house designer doing eveything design-related: in-app feature experiences, keeping the web app polished, website and brand, marketing materials and collaterals.
Apr 2024 to Aug 2024 Product Designer at Rootstrap. Worked on some startup projects creating both website and in product interfaces.
Feb 2021 to Apr 2024 Lead product Designer at Capicua. Worked at Capicua as Lead designer, doing both hands-on design as well as overseeing projects to ensure design standards and quality. UX/UI design for all kinds of products and project sizes, from simple landing pages, to complex apps and assistance for ongoing work.
Dec 2018 to Feb 2021 Graphic Designer at Estudio Cuareim. Mainly, we worked on editorial design for Nuvó direct sales catalog, and packaging for all sorts of products, for brands such as Ta-Ta Supermarkets and such.
May 2016 - Feb 2018 Digital Designer at Takeoff Media. In this opportunity, I worked in the e-mail marketing team for DIRECTV Latam, designing and adapting visual content communications and web templates for email campaigns.

Education

2025 Cultural San Martin's " What to do with so many ideas? On a methodology to organize disperse creation". A course/workshop by multidisciplinary artist Dani Umpi on how to deal with the anxiety from having too many "mental tabs" open with art projects.
2024 Leading for Creativity at IDEO. Explored some ideas related to creativity, team working and product, mostly applied to leading a group as I was a leading figure back then at an agency job.
2022 UX/UI Design at Coderhouse. Solidified the knowledge about Interface Design which I had previously explored hands-on through my work at Capicua.
2017 to 2021 Visual Design Communication at Designer at FADU, UdelaR, Uruguay. Completed 3 years outof 4 of curricular courses, covering both practical and theoretical aspects of visual communication. This formation is where I got the most understanding of research, communication and theory, complimenting my previous mostly technical education.
2016 Web Design at BIOS Institute. Did HTML, CSS and website-oriented design. years later I would be thankful for this simple yet powerful knowledge as it would grant me easier understanding of tools like Webflow.
2014 to 2015 Graphic Design at UTU, Uruguay. This was the first thing I studied, and thankful it was so. Using this very technical education as a foundation I got quickly into what Design really was, setting my flexible mindset from the early start.

Exhibitions

2025 Nuevo Reino's Portal. Group exhibit showcasing our projects from the yearly workshop. Showcase a piece about reinterpreting St. Sebastian.
2024 Solo exhibit with A year of queerness. at Sala Lazaroff's hall showcase space.
2024 Urdidumbres at La Experimental. Groupd exhibit where I showed pieces from A year of queerness again.
2024 Nuevo Reino's Portal. Group exhibit. Showcase a couple pieces: Public messages of tenderness and On memory pt. I
2022 Nuevo Reino's Portal. Group exhibit.

On another topic...

Work aside, cultural ingest, embroidery and cycling are a big part of my life. I strongly believe in how each of these things nurture each other and the work I dedicate myself to.Here's some links related to this if you visitor want to stalk: embroidery page with some art projects, Letras Cuir (a LGBTQ+ book club), my Spotify with a bunch of personally curated playlists, Goodreads> and Letterbox where I keep note of books and movies consumed - on top of adding this to my commonplace

        

Made in 🇺🇾 Uruwhy

        

small town boy